This week, in New York City, some of our Wrappers attended Lucky Magazine’s Annual Fashion & Beauty Blogger Conference (FABB). The event was wonderful and we want to share some of our fun experiences!
The event, held at the Times Center in midtown Manhattan, began early in the morning, but all the bloggers in attendance were exuberant and ready to start the day. Coincidentally, the Times Center was a citrus-y yellow, reminiscent of a Wrapp ribbon! As the bloggers flooded in, we got super excited, as we had Wrapped a surprise for them that morning.
When every blogger found their seat, they received a white Wrapp box with a Wrapp sticker and a link to a mystery gift card, which they could claim! Our wonderful retailers really made the event special - Sephora, Warby Parker, and Rent the Runway made the bloggers “Ooh and Aah.” Someone even took home a grand prize of $250 for Rent the Runway!
Once seated at the stage, the day included awesome panels on how to grow engagement, develop a strong writing voice, and make business decisions for their blogs. In addition to speakers from companies like YOOX, Fashionista, Gilt Group, Refinery 29, and Donna Karan, keynote fashion speakers included celebrity stylist and designer Rachel Zoe, blogger Leandra Medine from The Man Repeller, personality Lauren Conrad, fashion icon Simon Doonan, & designer Anna Sui.
After the main panel discussions, bloggers had the opportunity to mingle, take in some of the brand experiences, grab some snacks, and of course, learn more about Wrapp! We had an awesome time meeting all of these fabulous bloggers.