In a freezing but sunny morning in the heart of Stockholm, a refreshing air of excitement fills Wrapp’s and Meniga’s new office. At last, Meniga’s excellent team of data experts sit side by side with their resourceful and innovative counterparts at Wrapp. Their objective is to synthesize the wonderful features of Wrapp’s transaction-driven rewards platforms and integrate them with the immense power of Meniga’s machine learning technology. The result these clever engineers are striving for, is the creation of a powerful market-intelligence solution that will likely shake the waters of the Nordic pool of retailers.
The secret of Wrapp’ technology is Transaction-Driven-Marketing (TDM) which means marketing based on real-time transaction-data. Its powerful data-enrichment engine uses advanced segmentation algorithms to analyze the customer’s card-transaction history, CRM information, demographics and other customer data to aid brands to learn about spending behaviors and deliver highly personalized and relevant offers to customers. For the first time in history merchants are given a way to measure real-time performance and convert previous buying behaviour into actual sales. Wrapp enables retailers to only reach and reward returning customers. What is more, the users of Wrapp’s app receive rewards only from the brands they are truly interested in: a win-win situation for both the merchants and their customers. Due to the ground-breaking advancement in TDM, Wrapp Rewards promises to do the same for brick-and-mortar as Google and FB have done for online. With Wrapp, TDM has arrived in all its glory and its effectiveness is going to help brands in building crucial loyalty for many years to come.
Wrapp has gained a lot more capacity thanks to Meniga. But bolstered muscles are nothing without a clever mind to guide them. Therefore, Wrapp added to its management team a new Head of Marketing, Therese Lundquist, to lead its newly formed technological beast through the jungle of data-driven solutions and land its prowess in the toolbox of retailers across the Nordics. Therese has a background in retail with expertise in Fast-Moving Consumer Goods (FMCG). During her prior role, she has also gained useful insights into the digital start-up world working as a Chief Marketing Officer. She is well known in the retail industry, for having an extraordinarily visionary reasoning and a strong customer-focused mindset which has led several marketing departments to double-digit growth. Her experience and understanding of the challenges that retailers face in this day of age will greatly enhance Wrapp’s ability to effectively communicate and respond to its customers’ pleas.
I’m really excited to join the Wrapp team! I have followed Wrapp for some time and am really glad to join the team now, especially when a big player like Meniga is providing needed strength. This adventure is more than interesting to me and I am ready to provide my complete participation to the company’s goals. Wrapp is the future of customer-rewards and particularly of customer-loyalty building which has always been my focus as a marketer,” says Therese Lundquist, Head of Marketing & PR of Wrapp.
2019 starts with an extraordinary vision of a collective synergy of competences from Meniga and Wrapp that will originate a new era for reward-marketing. These Scandinavian companies know very well that data is the fuel of any modern marketing department, regardless of its branch. They have already shown the world that transaction data can tell if your marketing strategy is working and if it is originating customer loyalty. Indeed, this data-driven technological wonder can finally tell you if your brand is seen as relevant by your customers. Now is the time to scale the newly merged company and become the leader of transaction-driven rewards across the Nordic region (and beyond). This effort undoubtedly requires scale across multiple banks and across borders. But with the two largest banks in the Nordics, Swedbank, and Nordea, as shareholders — and live network partners including Danske Bank, Nordea, Islandsbanki, Länsförsäkringar, Collector, Sodexo and Aktia Bank — this objective is within reach. These are exciting times for retail businesses, as more than ever before there are sophisticated tools that enable the gathering of meaningful data to drive growth. Wrapp is set to be the new technological synthesis of market-intelligence, a bastion of success and growth for all retailers.